The CEO Richard Burnett explained that: “We launched National Lorry Week with the #LoveTheLorry strap line to do two things. First, to raise the profile of our magnificent industry in the eyes of the public and the popular media and second, to hammer home to government the very real challenges that we face, with particular emphasis on the critical driver shortage.”
Both ADR Network and LGV Network took great interest in NLW and believe that its a great way to attract new people to the industry, and made more people aware of the transport sector.
Twitter helped to raise awareness. The RHA made is easy and simple for users to join in the fun on the Hashtag #NationalLorryWeek. You can go online and see how it unfolded.
We look forward to an even bigger event in 2016!